Editorial review: November 12, 2026
You may have heard about the use of personality tests, or psychometric testing, in business contexts in order to achieve a higher standard of management and team building. Today we’re going to look at what these tests measure and the ways that they can bring business benefits to your team.
Why study personality?
The theories of personality psychology may be interesting to read about, but more than this they can provide concrete advice on how to work more effectively. Psychometric testing can be used to give insights which enable people to gain self-understanding, letting them be more aware of their personality style and strengths and weaknesses. From this information, people can learn better strategies for interactions with others based on the specific needs of each personality type.
In a business context, psychometric testing can bring distinct benefits to your team. You can adapt your management style to bring out the best from each member of your team by finding the correct motivation and communication style for them. And by sharing the insights into personality that you gain with your team, they can interact with each other in a more effective and productive way as well.
Types of personality tests
As complicated as humans are, there are many different ways to measure and define personality. In academic contexts, personality is most frequently analyzed in terms of the degree to which a person displays the ‘big five’ personality traits: openness, conscientiousness, extroversion, agreeableness, and neuroticism. Another style of psychometric testing which is popular among the public and in some business contexts is the Myers-Briggs Type Indicator (MBTI) system, which is based on the theories of Carl Jung. The MBTI assigns personality to a pole from each of the dichotomies of sensing/intuition, feeling/thinking, introversion/extroversion, and perception/judging.
The Insights Discovery profile system that we use at Discover Yourself is also based on the work of Jung, and presents behavioral preferences using four color energies, with material intended for workplace development. Each Insights profile will give concrete advice on communicating with, managing, and motivating the person, as well as information on how the person would manage others.
The benefits of personality testing
The advantage of personality testing is that it gives you a set of tools with which to think about yourself. Do you interact best working alone in a small team or do you thrive in a large group? Do you prefer a high level of organization with rigid structures, or are you more comfortable in a flexible situation where you can respond quickly to new information? Do you communicate most effectively in a written, visual, or oral form? These are the kinds of insights that you can clarify with personality testing.
When it comes to personality testing in business, the creation of a space in which people can express their preferences is a tremendous boon. Perhaps a team member finds phone calls stressful and would prefer to be emailed when possible. Or a manager likes to be looped in on all relevant emails by their staff, even if they are not directly involved in the discussion, so that they can maintain an overview of their team. In the work world there are rarely opportunities for members of teams to frankly discuss their personal preferences, and personality testing enables and supports these conversations to give your team confidence when interacting with each other.
Understanding personality test data
If you are considering using psychometric testing to gather information on your team, there are a few key issues to remember. Most important is the understanding that results from psychometric tests are descriptive, not prescriptive. This means that personality data can describe the ways in which a person will tend towards thinking and interacting with others, but does not provide strict rules about how a person will always behave. Each person is different, and while personality testing can be used for broad general information about personality types, individual differences will always be present. This means that personality tests should be used as guidelines and inspiration for experimentation with new communication styles, and not taken to represent a fundamental and unchangeable part of a person.
Further, psychometric tests like MBTI and Insights rely on people’s own judgment of themselves and their self-reporting of these judgments. Therefore the results will only be as accurate as a person’s honesty and self-insight. This is in some ways a strength of the format, as it stems from the belief that people know themselves best. But in some testing scenarios, there is also the opportunity for people to bring in the insights of their colleagues or friends to give them information on how they are perceived by others as well as how they perceive themselves, which can improve accuracy and the applicability of the test results.
Personality data and your team
Once you have personality data about your team, you can use this to optimize and improve your team interactions. Some people erroneously believe that there is one personality type that is best suited to business, or that a team needs to be made up of similar personalities in order to be successful. But this is not the case: a team benefits from a variety of personality types interacting. You can benefit from having both outgoing, social and communicative extroverts as well as thoughtful, interior-focused and introverted members for different tasks. As a manager you can assign roles based on differing strengths, while considering each person’s skills, experience, interests and the requirements of the work, rather than assigning duties from a personality label alone.
A profile can suggest questions about how colleagues prefer to work together, but it cannot predict a particular interaction or determine who should perform a role. Use skills, experience, interests and task requirements when allocating work. Then ask the people involved what communication and support would help them collaborate.
Find out more about psychometric testing and how personality data can help you to build a stronger team at Discover Yourself: https://discoveryourself.com/
Check intended use and evidence
Before choosing a tool, ask what it measures, which population and language its evidence covers, and what decisions the publisher permits. Insights explicitly excludes recruitment, selection and evaluation from the profile’s intended use. Development discussions should not become a shortcut for judging ability or employment suitability.
Ask how the facilitator will explain uncertainty and handle a result that does not fit the participant’s experience. A useful debrief ends with an agreed experiment—such as a clearer handoff or a different feedback format—not a permanent label attached to the person.
Explore Insights Discovery team building or contact Discover Yourself to discuss your team’s goals.