Eight Color Personalities Put a Spin on Workplace Communications


You know better than most that there are more than just four generic personality types around you at home, at work or even when you’re out and about around your neighborhood. Personality is like color; there are as many shades and hues as the eye chooses to see. Strong personal characteristics can certainly follow similar patterns for different people, but they always take slightly different forms depending on the person.

Our individual histories, both environmental and genetic, teach us how to display our personalities. We subconsciously and consciously adjust our behavior in new situations whether we are at a party meeting new people for the first time or interacting with a different team in our company. We each display our personalities differently, even if there are many similarities between us.

Four more personality types

The four color personalities chart can be broken up into eight color personalities, or even 16! There is no way to represent every single personality out there in the world, but by breaking major character traits down into easy categorizations, people can begin to understand why they are the way they are.

Aside from the main four color personalities- Cool Blue, Fiery Red, Earth Green, and Sunshine Yellow- there are also four more subsets of these types that can be created. Rather than call them by a color they are called by a role they might play in the workforce that fits their personality type. These four personality types are known as the Coordinator, Helper, Motivator, and Reformer.

Coordinators are negotiators. They are willing to toe the line between two groups to come to a consensus and to make sure everyone’s voices are heard. They respond best to people who are willing, relaxed, and easy going.

Helpers seek agreement to reach a consensus during a meeting or about a project. Helpers are in tune with others who trust one another, are inventive with their solutions, and who are receptive to new ideas.

Motivators, Coordinators, Helpers, and Reformers

Motivators want to get things going and are particularly in tune with people who can match their active nature and fast paced problem solving style. Motivators don’t respond well to people who don’t speak up or who cause friction in a group.

Reformers get things done. They rely on thought and logic to solve problems and don’t always appreciate emotional appeals when dealing with a professional problem.

Jung opened up an entirely new world with his discoveries, and discoveries into the psychology of personality and the self are still being made today. Insights Discovery is based squarely on Jung’s theories, and as such is an invaluable tool in helping people understand themselves and others. Schedule me, Scott Schwefel, as your keynote speaker, and I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!

Coordinating a Great Team



Life requires coordination, and work follows suit. Life and work require coordinating a variety of bodies and organizations expressing a myriad of opinions and beliefs. Coordinating is a difficult thing, to say the least! Having Coordinator personalities in life and work can make things run smoothly, efficiently, and correctly.

Coordinators are Carl Jung’s Introverted Sensing type. Coordinators are dependent on others but rely on their strong value system to do their jobs well. Coordinators are known for being diplomatic and sincere as well as for their intuition in business and their personal lives.

Coordinating success

Coordinators have the best of two worlds when it comes to personality type- they are analytical while being sensitive to others and cautious without being withholding. Individuals with Coordinating personalities are sincere and diplomatic which makes them ideal as leaders and coworkers.

In their everyday work, Coordinators want all the information before making a decision. They do have the ability to remain objective, however, which is a valuable skill to have. They have high expectations for themselves and are highly motivated by their internal desire to succeed. Coordinators can be seen as critical by others, but don’t always say what they are thinking or feeling. Coordinators work well in environments where they feel supported and encouraged by those around them.

Coordinators work best when surrounded by a few like-minded people whom they rely on for advice and encouragement. Coordinators may find it difficult to break out of this circle of trusted co-workers and friends as it takes them some time to trust new people. These individuals can be instrumental in helping Coordinators become more comfortable starting new jobs or tasks that may frustrate them.

Assisting a Coordinator

Coordinators can be helped in many ways, in addition to being helpful to those around them. Coordinators like to work in minimally stressful environments and don’t do well with chaos, interpersonal or otherwise. Coordinators can be assisted in their jobs by knowing why they are doing a task in addition to knowing how to do it.

Coordinators influence others using facts, data, logic, and systematic methodology. Unfortunately, they often don’t add their personal opinions to these facts, which can make them seem clinical or overly analytical. Coordinators can be supported by those around them by increasing personal and professional confidence, clarifying job specifications, giving sincere appreciation, creating a non-stressful environment, and by having a systematic manager or team leader as a guide.

Coordinators are loyal, organized, and hardworking because of their internal drive and motivations. They tend to worry about what might happen and procrastinate on beginning projects because of a fear of failure. Coordinators should learn to trust their instincts and voice their opinions, especially when it matters the most.

If you would like further help in identifying yourself or someone you know who may be a Coordinator, schedule me, Scott Schwefel, as your keynote speaker. I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!