Strategic Communication


Strategy and communication are often two words that cause a buzz in a professional environment. Some people cringe when they hear the word strategy- it means a coordinated plan, or at least what seems like a coordinated plan to those who came up with it. For those who have to implement these workplace strategies, it can simply mean a lot more work.

Ditto with communications. We often talk about communicating better in our professional lives, and even in our personal lives. We wonder why someone misinterpreted our email or other digital communication, forgetting that other people don’t know what’s going on in our heads. Our tone, vocabulary, and structure of our communications can carry a larger message than the content of our communication efforts.

Implementing strategies

Putting together a strategic plan for communicating better with others doesn’t have to be a pain, but it will lead to a shift in your perspective and attitude toward other people and situations that may come up with in your life. The Four Color Personalities idea is built around the concept that we each have different personality strengths that can be built into broader categorizations about how we interact with and react to the world around us. These categories not only help us understand why we think and act the way we do but why others behave in the ways they do as well.

Coordinating your personality and matching it up to what you know about someone else isn’t the final solution to strategic communication- far from it! Strategic communication means learning about yourself, who you are, and what your personality is like so that you can better grasp why some people are easy to work with and why others might not be.

Creating an intentional atmosphere of strategic communication is something that can take place at home, at work, or even out and about during your everyday life.

Intentional Communication

Sometimes it can take more than a little bit of effort to break through a communication barrier with a co-worker, a boss, or a business partner you have contact with. You may need an outside pair of eyes to see where your communication skills may be lacking, and what you could do to improve your connection with another person. Think about what strategies you could use to communicate better with the knowledge of someone else’s color personality in mind.

Jung opened up an entirely new world with his discoveries, and discoveries into the psychology of personality and the self are still being made today. Insights Discovery is based squarely on Jung’s theories, and as such is an invaluable tool in helping people understand themselves and others. Schedule me, Scott Schwefel, as your keynote speaker, and I will come to your group and address the differences in personalities in a truthful, fun, and easy-to-understand way. Follow me on Facebook, LinkedIn, and Twitter to share my blogs with the color energies you work with!

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